Without considering the marketing and emotional response elements behind your design and the overall impression you are making, you run the risk of missing the mark right from the beginning.

Your logo is one of the most important elements of your business marketing mix. A great logo will work for your business. It will help to get you noticed, provide credibility and give your business the professional first impression it deserves. A great logo is more than just a picture or symbol which represents your company. It is memorable, industry specific, looks good at any size and is easily distinguished from your competitors.

When we create your logo, we begin by doing our homework. We listen to everything you want to see in your logo and how you would like your company to look. We research your industry, understand your target market and your competitors. We even consider your personality. The next step is to begin initial concepts based on our research and marketing experience. To determine the strongest solution we consider font, image, shape, form and colour to evoke the right message and emotional response in your target market.

The result? The right first impression and a professional image you can be proud of when presenting your business card or company information to clients. A successful logo is the first step in ensuring your competitive edge to make you top of mind amongst your closest competition.

	Emotive Earth - solar panel and sustainable solutions logo icon designed to “stand alone”. Operating in the sustainable sector they didn’t want to look like all the other green logos, but still wanted a eco feel. > Click here to view stationery
	Dynamic Creation - life and business coaching Dynamic Creation wanted a logo with energy which communicated their mind, body and soul program. We developed the spring with 3 coils. The vibrant contrasting colours also add the feel of energy and movement.
	The Photocopier Man - photocopier sales This is a caricature of Mike Brain, who is The Photocopier Man! He wanted it to be fun and colourful and communicate the print audit side of his business.
	GLC - bookkeeping presentations projects GLC wanted a water element in their logo, it also needed to be industry specific so we incorporated a “graphic” wave into the design and used traditional bank/money colours and strong fonts to keep it corporate. The wave also represents flow and strength.
	PPM - sports life coaching The figure represents personal forward motion and movement and also alludes to the sporting angle. We added a similar running figure to a ball that hints at a sports ball. The power is emphasized in the title to add strength. > Click here to view stationery
	BJ Electrical - electrician -We used shapes in this logo to represent an electrical plug and tied it in with the E. The colours are industry related and bring to mind red and blue wiring.
	Design House Graphics - signwriters DHG operates their business out of a character house and we wanted to bring that element into their logo. We have also played with the font so the “g” in design and the “o” in house become intermixed.
	Sassy Lingerie - lingerie retailer - This logo is sexy and fun with a girlie yet classy feel. The colours and gradient were chosen help to give it the feeling of smooth, soft lingerie.
	Travel Stream - travel analysis and coaching company This is a combination of two ideas. The bars in the background of the logo represent a graph which allude to financial analysis. The “S” represents the “stream” part of the name, as well as movement and travel. > Click here to view stationery
	Cooks Tours - free travel guide - Designed to look like a stamp you might find in your passport as well as a compass representing direction and travel.
	Infinotech - interactive software - Technical look and feel. We have incorporated the industry acronym “IT” into the icon. The orange and blue were used to maintain the contemporary feel.
	O’Regan Group - insurance brokers - Simple 3D modern styled “O”, two parts make up the whole, and they live in balance, both in form and colour. The typeface and the logo lean towards the modern side. The two sides of the “O” allude to arrows, suggesting direction and movement. > Click here to view stationery
	Alpha Brokers - insurance brokers (O’Regan Group) - Derivative of the O’Regan logo changed to form the letter “a” for Alpha.
	RFDS - fundraising awards - Designed to look like a flame and person with arms up in the air. We wanted to capture the essence of spirit in the title. > Click here to view stationery
	RFDS/Rio Tinto Logo for the first RFDS jet. Forward moving and fast.